We rebuilt and modernized Journey Management, a cutting-edge customer experience (CX) and journey analytics platform that helps organizations map, visualize, and improve user experiences using rich data sources. The platform enables teams to create comprehensive customer journey maps using more than 20 visualization templates that can be fully customized with text, icons, images, and attachments.

Beyond visualization, the tool incorporates IPoints - structured data collectors capturing “moments of truth,” pain points, barriers, emotional states, and interaction metrics. Journey Management transforms this complex, multi-source data into actionable insights and strategic plans that organizations use to improve marketing campaigns, trial experiences, competitive benchmarking, customer segmentation, persona development, and overall customer experience performance.

As we embarked on the recreation of SuiteCX using an existing project as the basis, we encountered several challenges stemming from factors such as a poor user interface and outdated PHP code. Additionally, we integrated Fresco per our client’s decision, which was a separate project. This necessitated transitioning the code to Konba and GraphQL. Besides, the business logic of SuiteCX is new in Armenia, which required extensive study to achieve the best results.

The core challenges of this project included:

    🔹 Legacy architecture:
The previous platform used outdated PHP code with a complex UI that hindered user adoption.

    🔹 Integration transition
The client requested integration with Fresco, requiring a migration to modern technologies (Konba & GraphQL).

    🔹 Domain complexity
Customer journey mapping (with IPoints, segments, and interactive visualizations) was conceptually new in the local market and required deep domain understanding.

We needed to rebuild the platform from scratch with an intuitive, modern UI and scalable stack that could support extensive visualization and data workflows.

To address the challenges and set up the platform for long-term success, BeeWeb:

    🔹 Conducted in-depth UI research with the product team to understand usability gaps and user expectations.

    🔹 Rebuilt the platform from the ground up with a modern, scalable architecture based on ReactJS, GraphQL, and MySQL.

    🔹 Migrated integrations and business logic into a unified stack, enabling rich data visualization, responsive mapping templates, and real-time interactions.

    🔹 Enhanced the platform to support visual journey canvases, customized touchpoints, and actionable insights derived from multi-source data.

SuiteCX is the recreation of an existing project. We’ve undertaken its development from scratch, starting with the creation of a more intuitive and visually appealing design.

We established a collaborative, sprint-based workflow that ensured seamless progress and transparency:

    🔹 Dedicated Engineering Team
The project team included a Scrum Master, Designer, Backend Developer, 2 Frontend Developers, Code Reviewer, and Project Manager.

    🔹 Scrum Methodology
We operated in 2–4-week sprints with weekly component releases and mandatory code reviews before each release.

    🔹 Daily Syncs & Tools
Daily stand-ups kept the internal team aligned, while recurring client check-ins ensured ongoing feedback and clarity of priorities via Jira and Slack.

This structured approach allowed to have early visibility into progress, and proactive risk management.

Technology & Architecture

    🔹 ReactJS for responsive, dynamic UI components and interactive journey canvases.

    🔹 GraphQL for efficient, flexible data fetching and API design.

    🔹 MySQL for structured data storage and relational journey models.

    🔹 Socket.io for real-time collaboration and live feedback loops.

    🔹 Recoil for predictable, optimized state management.

    🔹 Customer Journey Mapping — Visualize touchpoints, personas, and interactions with customizable templates and rich data attachments.

    🔹 Interactive Visualizations — Drag, drop, and annotate journey maps with icons, images, and contextual details.

    🔹 Multi-Source Data Integration — Pull in metrics from surveys, clickstreams, segmentation data, and analytics tools.

    🔹 Journey Analytics & Insight Generation — Turn complex customer behavior data into actionable insights and improvement plans.

    🔹 Segment-Specific Variants — Generate tailored maps for different customer cohorts.

    🔹 Collaborative Workflows — Enable teams to work together, share updates, and track progress within the platform.

The platform is currently live and in active use. The first core capabilities that went to production were customer journey mapping templates, touchpoint editors, and visual analytics. As of the latest updates Journey Management now allows users to import your maps from PDF, Excel and PowerPoint and convert static maps to dynamic and operational journeys. This capability is definitely a level-up in making users' life easier and more practical.

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