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Digsite

  • ChatGPT integration
  • Various survey formats
  • Automated reporting
Expertise
  • Web Application
  • SaaS Application
Industry
  • Statistics & Data Processing
  • Business Services
  • Productivity

AI-Enhanced Exploratory Research & Survey Platform

Digsite is part of QuestionPro, which is a large American market research company. It stands as a comprehensive exploratory research tool that enables you to assess your products, ideas and services through engaging custom surveys of diverse formats. Furthermore, upon completion it offers reporting of given surveys, generated with ChatGPT. By leveraging Digsite, you can effectively interact with your customers, capturing valuable insights and making well-informed choices.

  • NodeJS (NestJS)
  • ReactJS
  • PostgreSQL
  • GraphQL
  • AI Integration
23

Duration

Months

3

Team

Scrum Master, 2 Full Stack Developers

  • Overview
  • Business Challenge
  • Our Solution
  • Development Process
  • Key Features
  • Result
1

Overview

We partnered with QuestionPro to develop Digsite, a comprehensive exploratory research platform that empowers teams to assess products, ideas, and services through engaging, diverse survey formats. The solution integrates automated reporting and AI-powered summaries to help organizations derive rich qualitative and quantitative insights faster and more efficiently. It provides a diverse range of survey formats:

    🔹 Conversation: This interactive format facilitates customer feedback through short conversations. Participants can leave comments on a given topic, which can be replied to and liked by others.

    🔹 Fill in the Blank: These surveys feature blank spaces that can be filled manually or by selecting answers from a dropdown list.

    🔹 Idea Markup: With this format, survey makers upload an image and personalize it by adding multi-colored dots, each assigned a specific meaning. Survey takers select an area on the image, choose a dot, and provide feedback. The images can also be divided into sections for more targeted insights.

    🔹 Automated reports: Digsite generates automated reports in PowerPoint format, as well as a smart summary of the responses, generated with ChatGPT.

2

Business Challenge

Digsite’s scope included a wide range of interactive survey formats and data workflows, requiring:

    🔹 Support for multiple survey types - interactive conversations, fill-in responses, idea markups with visual feedback.

    🔹 Automated reporting in PowerPoint with AI-generated summaries - a backend-intensive feature.

    🔹 Continuously evolving platform requirements with seamless integration of new formats and analytics.

The reporting module presented a development bottleneck that required architectural coordination to allow parallel work with backend developer and avoid blockages.

3

Our Solution

To meet these challenges, BeeWeb implemented a workflow that enabled efficient parallel progress across core platform areas:

    🔹 Added an additional backend developer to accelerate the implementation of complex features, including automated reporting without slowing frontend progress.

    🔹 Built the platform from scratch using a modern tech stack capable of handling structured and unstructured data, survey logic, and AI-assisted summaries.

    🔹 Designed flexible modular components that support a growing set of survey formats and analytics workflows.

4

Development Process

BeeWeb established an agile, collaborative process focused on ongoing alignment and productivity:

    🔹 Dedicated Engineering Team
The core team included two Full Stack Developers, a Scrum Master, and a Project Manager, with backend support added on demand.

    🔹 Kanban Methodology
The team adopted Kanban to support flexible delivery cycles and continuously evolving requirements.

    🔹 Regular Syncs & Standups
Weekly meetings with the client ensured alignment on priorities, while daily standups kept internal progress visible and coordinated.

    🔹 Communication Tools
Team collaboration and documentation leveraged Slack, email, and shared Google Drive resources for transparency and coordination.

The project remains ongoing, with new survey formats and features continuously integrated.

Technology & Architecture

    🔹 ReactJS for a responsive, intuitive frontend interface

    🔹 NestJS (Node.js) for modular, scalable backend logic

    🔹 PostgreSQL for structured data storage

    🔹 GraphQL for flexible, efficient API queries

    🔹 AI Integration (ChatGPT) for automated summarization and report generation

5

Key Features

    🔹 Multiple Survey Formats - Conversation, fill-in-the-blank, idea markup, and more.

    🔹 Interactive Visual Surveys - Participants add feedback directly on uploaded images.

    🔹 AI-Generated Reporting - Automated PowerPoint outputs and smart summaries generated with ChatGPT.

    🔹 Moderation Tools - Answer correction, sentiment tagging, and original data preservation.

    🔹 Scalability for Future Formats - Architecture built to support ongoing feature expansion.

6

Result

The MVP of Digsite has been released, featuring three fully functional survey formats that allow teams to:

✔ Conduct rich exploratory research with diverse interactive surveys
✔ Generate automated reports and summaries with AI assistance
✔ Capture deeper qualitative insights for strategy, product, and user research teams

Additional formats and analytics capabilities are actively being added as part of the ongoing development.

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