If you google this question, then you will certainly find many reasons why every business needs a website. Don’t matter you are a startup or a big company, you should pay enough attention to your website.
We need websites to promote our products and services, to build brand authority and increase business value.
But why do we choose websites for realizing these goals? Certainly website is not the only tool, there are also social media, public television and etc…
The answer is more than simple. We build websites, cause people are used to think that every normal business should have a website.
Let me ask you how are consumers engaging with your business?
Consumers use websites to find or engage with businesses 63 percent of the time. When a user searches for your brand, the first link he will choose to open, will be the link to your official website. Why? Because the big part of your online reputation comes from your website and your website link seems the most trustworthy to them. Consumer is sure that will find the most accurate information about your company in your website. They are generally turned off by companies that don’t have a web presence. Here is why websites still matter.
Just because someone looks at your social pages or reads reviews doesn’t mean they don’t also want to see your website. In fact, consumers typically rely on multiple sources to check the information they are looking for.
Currently more and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation.
According to Moz’s 2017 Local Search Ranking Factors, main factors for appearing in organic Google search results are related to a business’s website or domain. These are factors such as your websites authority, quantity of high-quality backlinks and the relevance of your content. And these factors you can’t achieve in social media. You can have many followers and likes in social media, but Google doesn’t consider social signals in weighing influence. Google cares about how interesting other people think your content is and measures it primarily through backlinks.
So creating an authoritative platform where customers can find you should be a major factor in your business success.
If you are in search of any assistance for your business website, we are here to help you. Let’s talk.